Finca Banyols

Services

Visual identity, illustration, editorial design and stationery, restaurant logos, content production and social media management.

Finca Banyols is a former olive mill in the hills of Alaró, restored as a five-star rural estate within Vignette Collection, IHG’s collection of independent hotels. Starting from nothing but the logo, we built the whole brand system, designed more than thirty pieces for the hotel and the logos for its two restaurants, and launched its social media presence.

● The starting point

The project came to us with a logo and nothing else. From there, we had to define how the brand looks and feels: colours, typography, graphic elements and the tone of each application. As part of Vignette Collection, the whole system had to meet IHG’s brand standards without losing what makes the estate unique: the stone, the olive trees, the light of the Tramuntana and centuries of Mallorcan history.

● A garden with a story

The identity is built on a collection of botanical illustrations we drew for the estate. Each flower was chosen for what it means: the central flower, inspired by the iris, recalls medieval heraldry; the bellflowers, rural life in the Serra de Tramuntana; the wild carnation, Mallorcan tradition; and the olive branch, the estate’s past as an oil mill. With that system we designed everything guests hold in their hands: corporate stationery, embossed business cards, breakfast, pool, drinks, wine, minibar and room service menus, a children’s menu, pillow menu, spa book, door hangers, luggage tags, coasters, postcards, gift cards and the hotel newsletter.

Visual identity · Botanical illustrations · Stationery · Menus and wine lists · Spa book · Door hangers · Postcards · Restaurant logos · Social media

● From the estate to social media

We also created the logos for its two restaurants: Tafona 1475, for fine dining, and Aramesh, a Mediterranean brasserie. And we took the identity online: we launched the hotel’s profiles with photo and video shoots at the estate itself (its spaces, its light, its beehives) and editorial pieces in the same visual language as the printed material. If you’re working on the brand for a hotel or tourism project, see how we approach branding and social media.