Àncar Studio

● Blog

Notes from the studio.

Ideas, processes and lessons on branding, web design and social media. What we do at Àncar, told straight.

Izizi Nunnak bartender making a cocktail at the bar

AI isn’t everything: why your business needs professional judgement

AI helps, but it doesn't decide for you. Why businesses that leave everything to ChatGPT end up looking alike, and why customers notice.
  • Strategy
Red Malandra Pizza & Co roller shutter with the brand character and the text Take away, pizzas y empanadas

Restaurant branding: what makes a place memorable

The shopfront, the menu, the boxes, the staff clothing and social media: this is how a restaurant brand is built, with the Malandra Pizza & Co case study and the mistakes we see most often.
  • Branding
Metal and wooden movable type with letters in different styles

Types of typeface and how to choose one for your brand

Serif, sans serif, slab, script, display and monospaced: how to recognise each type of typeface and how to choose the right one for your brand, your website or your social media.
  • Branding
Design studio desk with logo sketches, colour swatches and a laptop

How to choose a design studio: studio, agency or freelancer

Freelancer, studio or agency: what sets them apart, when each one fits and the eight questions worth asking before you hire whoever will design your brand or website.
  • Strategy
Ynaira hotel website in Ariany, Mallorca, viewed on a computer

Signs your business website is losing you customers

A website can work and still be losing you customers every day. These are the signs that it's time for a new one, and how to check them.
  • Web design
Avocado toast at Blend Brunch, a speciality café in Puerto de Andratx

Social media for restaurants and hotels: what actually works

Posting more doesn't fill tables or rooms. What works in hospitality is a strategy, high-quality original content and consistency. We show you how with a real case.
  • Social media
Rhino & Face logo on white fabric

Logo and visual identity: what’s the difference?

A logo is the brand's signature; a visual identity is the system that makes it recognisable everywhere. We explain the difference, with a real case.
  • Branding