Brands with personality, consistency and staying power. We create visual identities from Palma de Mallorca, from the logo to the brand guidelines, for new businesses and for those that need a rebrand.
A brand is more than a logo. It’s how a company presents itself, gets recognised and stands out. At Àncar we work on strategy and visual identity to build brands that are consistent, recognisable and ready to grow.
For new brands that want to start on the right foot, and for companies that have grown but whose image has been left behind.
We get to know your business, your audience and your competitors to define the positioning, tone and direction that will guide the brand.
We design the logo, typefaces, colours and graphic elements to build an identity that is recognisable, consistent and easy to apply.
We define the brand’s visual language, from photography to composition, so that everything follows the same approach.
We bring the identity to stationery, packaging, signage and presentations, and set it all out in brand guidelines so the brand can grow without losing consistency.
A strong brand starts with really understanding the business. This is how we work, from the first conversation to the brand guidelines. A branding project is usually ready in 3 to 4 weeks.
We get to know your business, your audience and your competitors, and what you want the brand to convey.
We define the positioning, personality and tone. This is the foundation for every design decision.
We design the logo, typography, colour palette and graphic elements, and refine them with you until everything fits.
We bring the identity to whatever you need: stationery, packaging, signage, presentations or social media.
We hand over the guidelines with usage rules and all the final files, so the brand can grow without losing consistency.
Some of the brands we have created or refreshed for companies in distribution, hospitality, healthcare and industry.
The questions we get asked most before we start.
It depends on the scope: designing a logo is not the same as creating a complete identity with strategy, applications and brand guidelines. After an initial conversation, we'll send you a fixed proposal with the price and timings.
Usually between 3 and 4 weeks. It depends on the scope and how many items need designing. We agree a schedule before we start.
A logo is just one piece. A visual identity is the complete system: logo, typefaces, colours, graphic elements and the rules for using them, so your brand looks the same on a business card, a website or an ad.
Usually the logo and its versions, the colour palette, typefaces, graphic elements and brand guidelines setting out how to use them, with all the files ready for print and digital. We confirm the details in the proposal.
Yes. We look at what works and what doesn't in your current image, and decide with you whether a refresh is enough or a full redesign makes more sense. That's what we did with Bagur, a brand that hadn't changed since 1970.
If more than one person is going to use your brand, yes. The guidelines explain how to apply the logo, colours and typefaces so everything looks consistent, whoever is doing the work.
Yes. We also do web design and social media, so we can apply your new identity to your website, social media and campaigns and keep everything consistent.
An initial conversation to understand your business, your audience and what you expect from the brand. If you already have a logo, materials or references you like, bring them along.
We take on a limited number of projects so we can be genuinely involved in each one. If you’re looking for a carefully considered brand and a team to guide you from the strategy to the very last application, tell us about your project.
Branding
Web Design
Social Media
Studio Partner