Services
Rebranding, graphic design, content creation, social media management and campaigns.
HCrew is a metalwork and fabrication company in Palma: steel structures, welding, laser cutting, automation systems and stainless steel parts for boats. We handled its complete rebrand and, for a time, also looked after its content, social media and campaigns.
The previous brand hadn’t been updated for some years and no longer reflected what the company had become. We needed to build a modern, direct and powerful identity that lived up to technical, well-crafted work. The logo works a gear into the name, and the palette is pared down to three colours with character: Flame, Black Night and White.
The logo, colour palette, typography and brand guidelines, applied to business cards, folders, tote bags, signage and social media pieces. All with a tone of its own, direct and full of humour, summed up in lines like ‘If it can be welded, we’ll weld it’ or ‘We weld anything except a broken heart’.
We brought the new identity into everyday use: we created content with photography of their work, managed their social media and launched campaigns in the same brand voice. If your business needs an image that lives up to what it does, see how we approach branding.
More branding and visual identity projects.
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