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Branding, visual identity, illustration and graphic design.
Gastro Select is a food club born in the Balearic Islands that brings chefs and food lovers together through trips, events and experiences centred on produce and the people behind it. We created the brand from scratch: logo, illustration system, tone of voice and every application.
Gastro Select offers another way to enjoy food: short, intense trips to wineries, fish markets and curing houses, food fairs and meetings with producers, always putting authenticity before exclusivity. The brand had to convey exactly that: warmth, great produce and the joy of sharing a table. That’s why it steers clear of anything solemn: a warm, easy-going identity, with lines that sound like a long lunch among friends, such as “Ven, que te guardo un sitio” (come on, I’ll save you a seat) or “A buen hambre, no hay pan duro” (hunger is the best sauce).
The logo, a system of hand-drawn illustrations that work like stickers (chairs, vases, sandwiches, hands, cutlery) and a bold palette of red, blue and yellow. With that system we designed the menus, coasters, pavement chalkboard, roll-up banner, tote bag, T-shirts, caps and aprons.
The illustrations and messages travel from menu to T-shirt and from chalkboard to tote bag, so the brand is recognisable at every touchpoint, including the club’s trips and events. If you’re creating a food brand, see how we approach branding.
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