Àncar Studio

Malandra Pizza & Co

Services

Branding, graphic design, photography, video, social media strategy and management.

Malandra is an Argentinian pizzeria in the centre of Palma, serving pizzas and empanadas to eat in or take away, and since August 2026 it has a second site. We designed its logo and its whole brand image, from the shopfront to the pizza boxes, and since opening day we’ve looked after its social media: strategy, photography, video, posting and campaigns.

August 2025Opening
August 2026Second site
From scratchNew social media profile
4,000+Followers in one year
Malandra Pizza & Co | Àncar Studio
Red Malandra Pizza & Co roller shutter with the brand character and the text Take away, pizzas y empanadas

● Cheeky and local

The name and the slogan, “Respeten los rangos”, came from the owners themselves. Our job was to give them shape: a brand with a cheeky streak, laid-back and rooted in the neighbourhood. That’s where the character came from: a malandra (a lovable rogue) with a neckerchief and a mischievous grin who signs the logo and appears on every piece, set against a bold red you can spot from across the street.

Malandra Pizza & Co | Àncar Studio
Malandra Pizza & Co shopfront in the centre of Palma
Malandra Pizza & Co team T-shirt with the brand character

● What we designed

The logo, the character and the shop sign, the pizza boxes with the slogan, the menus and the team T-shirts. All in the same tone: direct, funny and never solemn.

Logo · Character · Shop sign · Pizza boxes · Menus · T-shirts · Photography · Video · Social media
Stack of Malandra Pizza & Co pizza boxes with the slogan Respeten los rangos
Malandra Pizza & Co | Àncar Studio
Malandra Pizza & Co | Àncar Studio
Malandra Pizza & Co pizza maker holding a pizza in the kitchen
Malandra Pizza & Co | Àncar Studio
Malandra Pizza & Co | Àncar Studio

● Social media from scratch

We launched their profile when they opened and we handle everything: strategy, photography, video, posting and campaigns. Reels with the house sense of humour, pizzas fresh out of the oven and the people behind them, all the way to the opening of their second site. Within a year the account passed 4,000 followers: a community that knows the place before walking through the door. If you have a restaurant, see how we approach branding and social media.

Malandra Pizza & Co | Àncar Studio
Malandra Pizza & Co | Àncar Studio
Malandra Pizza & Co | Àncar Studio
Malandra Pizza & Co | Àncar Studio

● More projects

More branding and social media projects for restaurants and businesses in Mallorca.