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Swiss Testing Day is one of Switzerland’s leading conferences on software testing and quality, held in Zurich since 2006. As Xebia Switzerland’s creative team, we work on the event’s communications all year round: we designed the 2026 edition and are already preparing for 2027.
Photos and video courtesy of Swiss Testing Day.
The 2026 edition was built around one tagline: ‘Guardians of Trust. Defining Quality in a Dangerous Decade’. How artificial intelligence is changing software development and why it needs to be safe, reliable and transparent. The programme was organised around three themes: Human-Centered AI Testing, AI Governance & Trust and Augmented Test Automation. The concept and content were defined by the organisers. Our job was to carry them into every piece within the conference’s existing brand, so that the audience found the same idea before, during and after the event.
The programme, the stage screens and the presentation templates for the agenda, speakers and panel discussions, the roll-ups and the venue signage. And outside the hall, the social media pieces used to announce speakers, sessions and news throughout the year.
We work with Xebia’s marketing team in Switzerland throughout the year, not just in the weeks before the conference. From our studio in Mallorca we prepare, in English, the pieces needed at each stage of the edition: the announcement of the date and tagline, the speaker and session launches, the social media campaign, the programme and all the materials for the day of the event. This is how Studio Partner works: an external creative team with a direct line to the client and a knowledge of the brand that builds up from one edition to the next.
The next edition, on 8 April 2027 at StageOne, will celebrate the conference’s 20th anniversary under the tagline ‘Proof, not promises’, and we are already working on it. This project is part of our collaboration with Xebia, for whom we also designed XebiaCon.
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